Hawke’s Brewing Co., a beer company created in honour of former Australian Prime Minister Bob Hawke. Hawke’s strive for an authentic Aussie look and feel that reflects values of inclusivity, sustainability and giving back to country.
Merchandise was developed with illustrative and typographic designs that were printed on tee shirts, flags and tote bags. These designs were influenced by vintage 70’s and 80’s Australiana design trends to reflect the brand and appeal to young audiences who are drawn to vintage styles. Posters and collaboration tee shirts were also created for venues for promotion and advertising, these follow the brand style and are consistent with all Hawke’s collateral.
Type - Brand Collateral
Designed for - Hawke’s Brewing Co.
Skills - Typography, Illustration, Photoshop
Designed for - Hawke’s Brewing Co.
Skills - Typography, Illustration, Photoshop